Prime Day, But Make It Intentional

Prime Day is here, and your feed is likely flooded with influencers telling you what to buy. While I am sharing a list of Prime Day deals I love, I’m doing it through a different lens—one rooted in intention, self-awareness, and true personal style.

HOWEVER!

My intention in sharing these is clear: I want you to consider each potential purchase through the lens of your future self.
✨ Does she actually need this?
✨ Will it serve her beyond a fleeting dopamine hit?
✨ Is it truly her style—or just a trendy distraction?

Sure, you can always return it—but what if we practiced slowing down and making purchases with intention?

Fast fashion gets a bad rap—and while I’m not here to defend or promote it, I don’t believe it’s inherently evil. If we buy something we genuinely love, plan to care for, and wear for years, fast fashion can be a cost-effective and conscious way to shop.

What isn’t the move? Overconsuming fast fashion. Constant closet purges. Buying from a place of lack or impulse.

With all that in mind, here are my favorite Amazon Prime Day finds—chosen not for trends or urgency, but for their long-term value and alignment with intentional style.

Want help shopping with intention year-round? This is what I do.

Clothing

I love this dress it flexes to a variety of styles and occasions. I wear with flat sandals to run errands or dress up with some heels and playful earrings.

Floral Dress Amazon Prime Day Sale

I love that this is girly without feeling juvenile. I think the black bow and exaggerated shoulders help with this.

This is a dupe of an outfit that I’ve been wanting for a looooong time. Jury’s out on the quality as it hasn’t arrived but so excited to try this on as a set and as separates.

Denim Set Prime Day Sale

Matching sets truly are the best. Easy throw on outfit if you’re in a rush, but also can be worn as separates, so it’s like three-in-one. I think they call that Girl Math?

Skincare

Gold Serum - my mom turned me onto this brand, Alitura, and I am OBSESSED! It is clean and it works. If you buy one thing, let it be this.

Night Cream - also Alitura

Cleanser - Alitura

Bamboo Disposable Towels - I was reading about how much bacteria is found in your washcloths, even after washing. I love having these on hand to help remove make up. I’ve noticed an improvement in my skin since removing washcloths from my routine!

PJs

My non-toxic journey has started to extend into my fabrics and, let me tell you, this isn’t easy! I’m taking it slow and steady, focusing on my PJs and workout clothes to start. Here are a few of my favorite 100% cotton PJ options.

Cotton Boxers

Cotton Briefs

Knit Boxers

Shoes & Accessories

I purchased the Jeffrey Campbell version of these awhile ago and wear them constantly. I will resole them until I no longer can and then I will be replacing them with these.

Cheetah Sneakers Amazon Prime Day Sale

Cheetah is a neutral. That’s all.

Loafer Dupe Amazon Prime Day Sale

Jury is also out on these but I’m excited to see how these feel.

Lack of Color Prime Day Sale

I love Lack of Color’s hats and this is a great price.

Even better, their hats come in sizes, which is important for those of us who have larger than average noggins :)

Oura Ring on Prime

I’ve worn mine for three years and I love it. I stack mine with a ring like this to make it a little prettier.

Household

Portable Display - if you are a remote worker and like to work from coffee shops–or if you simply don’t want a big monitor taking up space, I cannot recommend a portable display like this. It goes from my desk, to my kitchen counter or coffee table and even on vacations. It’s lightweight, thin, and is a great option for when you need a second screen.

If you are a remote worker and like to work from coffee shops–or if you simply don’t want a big monitor taking up space, I cannot recommend a portable display like this. It goes from my desk, to my kitchen counter or coffee table and even on vacations. It’s lightweight, thin, and is a great option for when you need a second screen.

Rubirosa on Amazon Prime Day Sale

IYKYK!! This sauce is from my favorite pizza shop in NYC. They can do no wrong. Three packs of marinara and vodka sauce are included in the Prime Day sale.

Gratitude Journal Amazon Prime Day Sale

A daily gratitude practice makes such a big difference in my overall mood. I love this journal and am so happy it comes in green now.

Olipop Amazon Prime Day Sale

A no brainer really. The hardest part is picking your flavor.

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Closet Full of Clothes, Nothing to Wear? Here’s What’s Actually Going On